Category Archives: Story Crafting

Striking a Balance Between Narrative and Data

This conundrum was raised directly in my session during the Q&A period. Someone asked, “Are you saying that we can only tell stories? What if we have hard facts we need to convey?” Continue reading

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Make Sure Your Email Tells the Right Story

challenges of communicating via email and texting, rather than face-to-face. Since an email doesn’t include the nonverbal signals (eye contact, vocal tone, body language) that constitute 80% of communication, we must be even more careful about how we construct our messages. Continue reading

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BizNarrative.com goes live

As a writer and storyteller, I find myself agonizing over exactly how to tell the story of what I do, and who I am. Continue reading

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Crafting Your Business Narrative–A Lifelong Process

As a Business Narrative consultant, my job is helping people craft and tell the business stories that will help them win audiences. For both themselves and their organizations, they need stories that show: Continue reading

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Spreading the Word: How to Collect Your Organization’s Stories

Want to motivate donors to give to your cause? Studies have shown that telling a story is the single most effective way to motivate donations—more effective than statistics, and even more than statistics and stories combined. Continue reading

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The Power of Storytelling: Service Above Self

A memorable story can transmit and reinforce the culture and values of an entire organization. Continue reading

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