Category Archives: Uncategorized

Striking a Balance Between Narrative and Data

Posted on June 27, 2011 by Ruth Halpern

This conundrum was raised directly in my session during the Q&A period. Someone asked, “Are you saying that we can only tell stories? What if we have hard facts we need to convey?” Continue reading →

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Which Story Matters Most?

Posted on October 29, 2010 by Ruth Halpern

At a workshop at a financial services firm recently, a senior partner asked me a great question: When you’re at a networking event, which is more important, to tell your 30-second business story, or to listen to someone else’s? What … Continue reading →

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